Reclaim Your Marketing Strategy via CoSchedule

Three weeks of a colour-coded CoSchedule calendar with blog posts, social media, tasks to do, and requeue slots

It’s been a while since I’ve done a review and even longer since I’ve written something so totally different from sexuality, but here we are! There have been a bunch of changes to my content and focus lately, some of which has led me to CoSchedule, thanks to Caz Killjoy‘s help while troubleshooting a former problem.

What is CoSchedule?

CoSchedule is a drag-and-drop marketing calendar that can be installed into your WordPress or used independently. When used with WordPress, it schedules and promotes your articles, tracks projects, schedules social media, and provides analytics.

One of my biggest frustrations with running multiple businesses on my own is that, well, I have to do all of it. Even the things I dislike, don’t have time for, or am not good at – namely social media. Things like optimizing my hashtags and posting schedules, using analytics apps and Buffer and tracking what type of content performs better where and when is not only time-consuming, but it’s aggravating and confusing to me.

I’ve tried a few different program, but none really worked for me and so I always assumed social media was a part of my job that would simply always suck.

And then came CoSchedule.

A chart showing what CoSchedule's Essential plan comes with: Editorial Calendar, Blog & Social Scheduling, Email Marketing, Best Time Scheduling, Mobile Social Scheduling, Intelligent Social Automation, Social Curation, Social Templates, and Social Analytics
What you get with the plan I’m using, the “Essentials” plan. There are several more advanced plans to choose from as well!

CoSchedule takes everything that I hated about social media and simplifies it, makes it easier and faster, and puts it all in one place. It lets me access that place from WordPress, from an app on my phone, or a desktop app.

It solves all of the problems that I’ve had for years, and then some. Before I get into the finer details of the program, let’s talk about what I was working with before signing up for my trial…

What was my Process Before?

Here’s a simplified version of the steps I’d take to publish and promote a new piece:

  1. Writing and photos in WordPress visual editor
  2. Viewing my post schedule in the WR Pagebuilder plugin
  3. Fighting with the Revive Old Posts plugin to get my old posts retweeted predictably in an aesthetically pleasing way
  4. Posts automatically publish to tumblr
  5. When the post went live, going in and manually sharing it to:
    • Twitter
    • Facebook
      • Going into Facebook and sharing from my group to my personal page
    • Instagram
    • Patreon
    • If I was really on the ball, I might remember to autoschedule these things, but let’s be honest now…..
  6. Sometimes adding things to Buffer, but usually not because there was too much to do already and not enough hours.

So each post was a 9 step process – plus the photos, editing, testing, researching, etc that goes with the writing itself.

Screenshot prompting me to upgrade my plan because I can't schedule more tweets
I’d try to view what messages I was sending across a platform that day and need to log in to three different sites to get the information.

And then go into twitter analytics and WordPress analytics and Buffer analytics and….

And I hated it, but didn’t know how to fix it without spending a bunch of money. I’ve debated Buffer Pro on and off, but $180 USD/year is too much money for something that only solves a few of my problems, so I dealt with it.

What was I Looking For?

  • A visual calendar that put everything in one place – past and upcoming posts and social media across all platforms
  • Something that automatically promotes new pieces across multiple platforms, and shares old pieces
  • A way to schedule promotional tweets
  • A thing I could access on a phone or a tablet

What did I Get?

I’m logged in to WordPress typing this. On my right there’s a checklist of items that I need to take care of for this post (synced to my calendar on the days that I need to have them done by). Underneath the post there’s the social media campaign (which has a saved template of where and when I promote my work so I don’t need to do it manually every time. Oh, and this all shows on my calendar, too). I open Google Calendar and oh, look! My CoSchedule calendar appears here, too!

And it does all of that in one place.

A drafted inftagram post where the message just has a shortcode but the image itself has a slew of tags
An example of a social helper that you can set up

Is there something that you use over and over in your social media, even just for a short while? You can save that as a “social helper”, which lets you automatically add it to social media posts. This can be text, hashtags, a video, or a photo!

Have an Instagram business account? You can link that to your CoSchedule and publish directly instead of the two-step, push-notification method that you normally have to use.

Want to schedule a particular set of messages every Tuesday at 4 pm? Not a problem!

Save social media posts for for future use and duplicate them with one click for sharing at multiple times.

Do you like full URLs or bit.ly links? You can have either (automatically).

Love Buffer but want something more in addition? You can schedule posts from CoSchedule that sync to Buffer, even once you’re over Buffer’s 10 post limit. The posts are sent to Buffer at 12 am the day of, and as long as there’s room in your queue for that day’s posts, they’ll go through! Meaning you can plan a years’ worth of Buffer posts all at once.

Want to post at an optimal time per platform? Simply select the “best time” feature. Do you want to continuously tweet certain things or fill in the gaps in your social media for consistency? Head over to the “requeue” option. Want to drag-and-drop everything in your calendar? Hard same – we can! Analytics for everything? Check. Something that syncs with Google Docs, Trello, Mail Chimp, Slack, Asana, Feedly, and more? It does that, too.

It also groups things in a way that’s helpful to me – If I add a social media campaign to this piece and visit my calendar, all I need to do is mouse over one of the pieces and the rest jump off the page a bit so that I can instantly see when the other pieces go up. I can also colour-code things in order to track like-content easier.

CoSchedule works with Twitter, Instagram, Facebook, Google+, Pinterest, and Tumblr.

What about working with sexuality sites? That’s not an issue. When I asked them if they accepted reviews from adult-oriented sites, they responded with “Of course! Feel free to publish away on your site! We’re happy to accept reviews from adult-themed websites as well”.

What Does it Lack?

  • You currently cannot add alt text to twitter images, nor can you add threads. Make sure you add photo descriptions another way for accessibility!
  • You can share your old blog posts through requeue, but you must input them each manually to begin with (once added, it takes care of the rest). They have no current plans to change this.
  • While social helpers can be used in social media posts, they don’t work in blog posts (ie can’t use it to paste the intro text into my new Spotlight pieces).

Price

The price is a bit steep. It’s over the max budget that I wanted to spend but on paper it sounded pretty ideal so I decided to take the free trial and now I love it.

If you review, you get 50% off your yearly subscription, bringing the cost down to $20 per month (USD). Every person you refer gets you 10% off, and if you happen to make it to 0, you earn commission with each referral!

By comparison; Buffer is $15/month and Hootsuite is $29/month – all three figures based on yearly billing.

You can get a free 14 day trial of any of the packages, or a free 30 day trial if you sign up to review. Note: the 50% off for reviewers option is only for the Essential plan.

Final Thoughts

Putting everything in one spot helps me track what still needs to be done and saves me a chunk of time as I don’t need to sign in to several different sites every time I publish an article or I want to schedule some social media promotion. Curious how much time you’d save? They have a handy little calculator for that (scroll down slightly)!

A week's view of a colour-coded calendar
Oops, gotta top up my requeue, looks like there are a bunch of empty gaps this week!

There’s a bit of a learning curve, but they also have robust help and academy (tips on best marketing practices and working as a team – CoSchedule works both for individuals or groups) sections for troubleshooting. Some of the academy guides are paid members only, though a large chunk are for free. They also have video tutorials, and live demo videos, if that’s more your speed!

After a month of testing it, I still don’t use all the options CoSchedule gives – there’s so much to learn. Start slowly with just a couple goals instead of trying to conquer it all at once; you’ll figure it out as you go.

Sign up for your own account using my referral link, maybe start your own trial and/or write your own review!

Additional Photos

CoSchedule Calendar
Three weeks of a colour-coded CoSchedule calendar with blog posts, social media, tasks to do, and requeue slots
Agenda View of a Couple Days in a CoSchedule Calendar
An agenda view in CoSchedule showing what tasks I have to do that day, what project they're attached to, and the various promotuions pieces as well as blog posts that are going out that day
Blog Post CoSchedule
Screen showing a blog post in process; the tasks needed to do are on the right, below is where you schedule social media posts
Sample Promotional Schedule
A sample of how you can make a custom social media promotional schedule across various dates and platforms
Evergreen Content Requeue CoSchedule
A list of the tweets in my Everygreen Content requeue, with notes saying how many times each were sent
Top Tweets CoSchedule
Sample analytics page showing six top tweets from my feistyfoxfilms account. It shows the tweet, what kind of tweet it was, and how many likes and retweeets the tweet received.
Engagements Analytics CoSchedule
Twitter engagement breakdown showing engagement by day, by time, and per tweet type
Twitter Analytics CoSchedule
Breakdown of when tweets were sent, showing a comparison between scheduled vs requeued tweets
Analytics Page for “Broken Pieces”
Analytics breakdown for my article Broken Pieces showing facebook, instagram, and twitter engagements for one of my promotional pieces

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I received a free trial for this program and a discount for my future subscription in exchange for my honest review.

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